Mainly Melissa!

http://www.cnn.com/2009/TECH/10/16/florence.henderson.flohclub/index.html?eref=igoogle_cnn

So you have seen the success that many retailers and companies have had through their social networking and you think it's finally time for you to get on the social network bandwagon. So now that you have registered for an account and you have a profile page what are you going to do?

1. Promote your page.
Get people to join your network. Direct your consumers to your profile page via various mediums as company website, e-mail campaigns or in store promotion.

2. Add Value to your page
Give your viewers a reason to come back or follow you. Bring value to your page by releasing exclusive information, special contests/events, or updates to the people who are following you. Remember to stay true to your brand. If you are a retailer who is known for having the latest styles then update people on the latest fashion trends and keep them up to date with what is going on in the store (ie. New shipments, sales, new designers…) Remember it is also important to redirect people either back to your website to learn more or to your location to make a purchase.

Interesting Reads:
http://www.emarketer.com/Article.aspx?R=1007294
http://www.emarketer.com/Article.aspx?R=1007333
http://www.emarketer.com/Article.aspx?R=1007322

http://www.nytimes.com/2009/10/15/business/smallbusiness/15adwords.html?_r=1&partner=MOREOVERNEWS&ei=5040