Mainly Melissa!

Welcome!

This blog is all about marketing

with a sprinkling of my thoughts and opinions.

8:27 PM

Nike Presents: Write the Future

Posted by Miss. Melissa |

Great new video by Nike.  I'm not the most athletic person in the world but I wish I was after watching this video.  Enjoy.

 

Write the Future

10:54 PM

Creative Ads

Posted by Miss. Melissa |
10:26 PM

Nestle Social Media FAIL!

Posted by Miss. Melissa |

Nestle's Facebook Fanpage

Over 90,000 people decided to become "fans" of Nestle. However the comments left by these "fans" was most probably not the desired mass collaboration effect that Nestle anticipated.

I've been checking up on the page all day and I haven't noticed if any representative from Nestle decided to address any of the statements being made. It appears that Nestle has just created this fan page and left it to go sour.

Other articles on this topic:
http://www.crosspollinate.org/view?iframe=http://www.allfacebook.com/2010/03/the-facebook-nestle-mess-when-social-media-goes-anti-social/

11:17 AM

Tea Talk

Posted by Miss. Melissa |




So that's why I have an uncontrollable feeling to gossip whenever I drink tea. I believe that this advert passes the SMILE (Simple, Memorable, Interesting, Linkable, and Executable) test. I'm sure that this cultural archetype is synonymous to all women outside of Ireland who like to drink tea and chit chat.


Lyons Put the Talk in Tea

It's almost that time of the year again!! St. Patrick's Day! To celebrate I shall be posting my favourite Irish commercials until St. Patrick's Day. This commercial reminds me of when I was in elementary school and my mother gave me the worst haircut! I looked like Mogli from the Jungle Book. Ah! to be young again.



"Ribena Made By Mums" Click Here to View

10:56 PM

Sometimes you can't help but just smile :)

Posted by Miss. Melissa |

The Olympic Flame has now been extinguish and life in Vancouver has resumed back to its steady pace. There is one commercial that was played before the games which "I Believe" was the most memorable to me and made me feel absolutely proud to be from Vancouver and a Canadian.

Click Here To View

9:30 PM

Marketing Mondays: NBT - Low Energy Drinks

Posted by Miss. Melissa |

Introducing the next big thing: Low Energy Drinks! These drinks are the antithesis of their counterpart the energy drink. These drinks claim to fame is allowing its consumer to wind down after a hard day of work. Drinks like “Vacation in a Bottle” contains mood enhancing amino acids that will help consumers achieve a calming sense of self.

Beverage companies have benefited significantly from the Energy Drink industry. The market for energy drinks has expanded exponentially since the first energy drink and now includes several different types of products beyond beverages. It only makes sense that companies would progress and “flip the coin” in order to capture more of the market.

Celebrities have been seen around town drinking these drinks and claiming that it helps them wind down and relax after a hard day of playing football, or acting. I believe that this product could really benefit from the current economic situation.

“Worried about your job security? Have a mood enhancing beverage which will help give you a no-worries-be-happy kind of feel.”

“Is your stress levels so high because you are worried about getting the H1N1 virus? This refreshing drink will not only reduce your stress level but it is a known fact that people with less stress are less likely to get sick.”



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