Introducing the next big thing: Low Energy Drinks! These drinks are the antithesis of their counterpart the energy drink. These drinks claim to fame is allowing its consumer to wind down after a hard day of work. Drinks like “Vacation in a Bottle” contains mood enhancing amino acids that will help consumers achieve a calming sense of self.
Beverage companies have benefited significantly from the Energy Drink industry. The market for energy drinks has expanded exponentially since the first energy drink and now includes several different types of products beyond beverages. It only makes sense that companies would progress and “flip the coin” in order to capture more of the market.
Celebrities have been seen around town drinking these drinks and claiming that it helps them wind down and relax after a hard day of playing football, or acting. I believe that this product could really benefit from the current economic situation.
“Worried about your job security? Have a mood enhancing beverage which will help give you a no-worries-be-happy kind of feel.”
“Is your stress levels so high because you are worried about getting the H1N1 virus? This refreshing drink will not only reduce your stress level but it is a known fact that people with less stress are less likely to get sick.”
