Mainly Melissa!

Nestle's Facebook Fanpage

Over 90,000 people decided to become "fans" of Nestle. However the comments left by these "fans" was most probably not the desired mass collaboration effect that Nestle anticipated.

I've been checking up on the page all day and I haven't noticed if any representative from Nestle decided to address any of the statements being made. It appears that Nestle has just created this fan page and left it to go sour.

Other articles on this topic:
http://www.crosspollinate.org/view?iframe=http://www.allfacebook.com/2010/03/the-facebook-nestle-mess-when-social-media-goes-anti-social/