Mainly Melissa!

This week's chart on Marketing Sherpa helps marketers determine how much they should spend when producing a viral video. The success of a viral video can be determined by the frequency that the video has been passed. Researchers at Marketing Sherpa discovered that lower budget videos were more successful than those that had larger budgets. (However the lower budgets were typically more than DIY viral video costs).

This is a great opportunity for several small business and companies with smaller marketing budgets.