This Week Marketing Sherpa has posted a chart on the accuracy of ROI for Social Media. Obviously the accuracy for the ROI on blogs and on social network sites was high because it is easy to measure the CTR of the ads on these sites. However this information can be very misleading. Although the accuracy for blogs and social network sites are easier to measure they may not be as effective as the other tactics demonstrated in the chart. Marketers must remember what the ultimate is goal for your company for advertising online (IE. increase brand awareness, increase sales, increase website visits etc...) and determine the best course of action to achieve this goal. This Week Marketing Sherpa has posted a chart on the accuracy of ROI for Social Media. Obviously the accuracy for the ROI on blogs and on social network sites was high because it is easy to measure the CTR of the ads on these sites. However this information can be very misleading. Although the accuracy for blogs and social network sites are easier to measure they may not be as effective as the other tactics demonstrated in the chart. Marketers must remember what the ultimate is goal for your company for advertising online (IE. increase brand awareness, increase sales, increase website visits etc...) and determine the best course of action to achieve this goal.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment