This week Marketing Sherpa discusses how to make video ads more effective. According to the results by making an add more interactive the effectiveness of the ad will increase significantly.
During the Super Bowl Crest aired a 3d ad and created a micro site based on the ad. I felt that the campaign was extremely interactive both online and offline. Offline the characters interacted with the viewers at home. Online users were able to pick what type of kisses they would like to receive. Unfortunately the site is down now so you can't visit the site, however you can read more about the website here http://www.bizzia.com/behindthebuzz/crest-whitestrips-kiss-me-in-3d/. This add was different than the normal whitening ad that is usually seen by most consumers and the fact that I can still recall this add after 4 months should emphasizes the originality and the effectiveness of this advert.
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