Mainly Melissa!

This week the Vancouver Sun reports that Rogers has announced the pricing for the new iphone and generated a buzz surrounding the new gadget. To release this information Rogers enlisted their very own social media guru, Keith McArthur, to handle the details of this release. McArthur chose to release this information via Twitter.

Utilizing Twitter in this instance was fantastic. The following on Twitter and the targeted iphone user overlap therefore McArthur was able to successfully reach his audience. However if McArthur was releasing a press release for fixodent, twitter may not be as effective. The majority of users who use fixodent fall in the category of unactive on the Forrestors "technographic scale", therefore it would be unlikely that they would have a twitter account. However that is not to say that silver seniors are not present online. There is a portion of seniors who actively online and are creators or critics. The only way to find this out where these seniors are is to do research.